Oyster yachts was a project where I was the Lead Designer at MSL. Taking the old brand and reinventing it, taking their collateral that makes them up as well as the website. Taking the prestige and craftsmanship that they put into their yachts and bringing that to life. We did this by coming up with a clean fresh design that looks like a classic piece of editorial design. Refreshing their brand but bringing it back to the tradition of the boat building.